In the heart of New York, in Manhattan, there was a billboard, claiming the title of the largest not only in the city but also in the United States. Display claims the title of the largest billboard in New York, and even the title of the largest in the entire United States. It is widely known that the Times Square – is the brightest street “Big Apple”, but a new billboard literally outshine all others.
As for the screen then its height 8 floors. Thus, innovative billboard just a few floors below the first American “skyscraper”. The display accommodates 24 million pixels. The quality and sharpness in particular – can show very detailed images. Shield will be used for advertising, and for the news, it is possible that over time it will begin to emerge and a summary of the weather forecast, as well as scrolling text with up to date news, stock prices, and the like.
Billboard with tall high-rise building appeared in Times Square
The new “most” big billboard in New York will become the most expensive. According to preliminary information, the contract with the advertisers will be a month in advance. The base cost will make up 2.5 million US dollars for 4 weeks scrolling advertising. Moreover, the number of daily hits to the same insertion publicly specified.
If we talk about the smaller, but no less interesting details regarding the new electronic billboard, it is worth mentioning a few other features. Firstly, advertising screen – corner. It takes two walls of the building, which was installed on. Its total area is greater than the area of a standard football field. The opening ceremony of the new board was held November 18, 2014.
Billboard with tall high-rise building appeared in Times Square
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